Director of Global Marketing March 2012 – Present

Liquidware — Palatine, Illinois

Responsible for execution of all aspects of corporate marketing including design, content creation, events management, outbound marketing (email, social media, advertising, signage, etc.), integrated marketing campaigns, branding, corporate store, video, press releases, and website properties to support awareness and prospecting of leads. Evaluated, managed and administered various systems used by Marketing and other internal teams. Work with alliance and channel partners to support programs and Sales goals. Develop partnerships with industry analysts and experts to create programs to help further the reach of corporate initiatives and create a more favorable brand image. Establish deadlines and ensure KPIs for all activities deliver maximum ROI and remain within budget. Manage team of marketing experts.

Freelancer January 2006 – Present

Raymond Swanson Design & Photography — Antioch, Illinois

Work with multiple clients, across many industries (hospitality, distillery, financial services, sports, and technology), to design content for a variety of print and online applications while staying on schedule and within budget. Ensure projects are delivered to printers/developers in appropriate formats and meet all required specifications for high quality production. Develop brand style guides and work with client to ensure proper regulation guidelines are met. Provide photographic services, including editing, for both in-studio and on-location action sports, personal and corporate portraiture, corporate events, weddings and products. Assist clients with marketing needs including special events, strategy, campaigns and product creation.

Campaign Manager September 2010 – July 2011

Quest Software — Hoffman Estates, Illinois

Designed and executed integrated marketing plans for multiple global product families. Collaborated with Sales and Product Management to set clear campaign goals for advertising, webinars, social media, events, and direct marketing. Managed a multi-million dollar campaign budget, negotiating and executing deals with external vendors and internal teams. Created content such as HTML emails, webinars, landing page copy, ads, technical briefs, and white papers. Forecasted, monitored, and reported on campaign analytics to assess ROI and effectiveness in relation to the Sales funnel.

Manager of Creative Services December 2007 – September 2010

Vizioncore Inc. — Hoffman Estates, Illinois

Created marketing materials for a global organization, including brochures, data sheets, ads, website designs, HTML emails, marketing videos, and tradeshow booths. Managed freelancers for ads, localized marketing materials, and videos. Developed promotions and campaigns for events, product releases, and sales initiatives. Created, translated, and localized marketing and sales content globally. Determined marketing mix based on objectives and budget. Handled advertising media planning, creation, trafficking, and analytics for print, online, and PPC ads. Maintained brand identity and enforced legal protections of corporate copyrights and trademarks. Also served as the corporate photographer.

Creative Director April 2005 – December 2007

Chicago Wolves Professional Hockey Team — Glenview, Illinois

Responsible for the direction and cohesive brand identity of all creative projects for the professional sports franchise. Directed a team of artists in the creation of marketing and advertising materials for in-house and external clients, while ensuring deadlines were met. Redeveloped the team website and implemented new media outlets such as video highlights and podcasting. Conceptualized, wrote and directed television commercials. Negotiated, drafted and revised corporate trade agreements while managing advertisement and promotional budgets for contracted printers and local media outlets.

Graphic Designer February 2004 – April 2005

Chicago Wolves Professional Hockey Team — Glenview, Illinois

Created long and short-term marketing campaigns that included print advertising, web content, billboard designs, bus kings, direct mail pieces and merchandising. Designed, wrote, produced and edited multiple editions of team yearbook. Developed advertising plan for newspaper media, including consultation on contract negotiations, design and production of materials, and the day-to-day management of accounts and deadlines. Directed photographers on assignments, while managing high volumes of digital photographs into a network accessible library.

Pre-Press Supervisor January 1997 – February 2004

Kenosha News — Kenosha, Wisconsin

Directed general workflow of department with a focus on maintaining multiple daily deadlines, proofing and problem solving. Trained employees in the art of pagination, design and color correction. Developed processes for site to achieve a fully digital work flow. Served as the chairperson of an interdepartmental task force while managing quality color reproduction for site workflow. Designed promotional collateral, special sections and calendars for insertion into the daily newspaper.

Advertising Clerk May 1994 – December 1996

Kenosha News — Kenosha, Wisconsin